The Saudi Central Bank (SAMA) announced the launch of “Samsung Pay" through the national payment system “mada" in Saudi Arabia as part of its ongoing efforts to enhance the digital payments ecosystem in the Kingdom, aligning with the Saudi Vision 2030. This initiative aims to promote financial inclusion and expand the use of FinTech solutions across the Kingdom.

This initiative reflects SAMA's commitment to developing a robust digital payments infrastructure for transformation into a less cash-dependent society by providing advanced digital payment solutions that align with international standards.

The Samsung Pay service offers an advanced and secure payments experience, enabling users to conveniently provision and manage their mada cards and credit cards within the “Samsung Wallet" application.​

The launch of Samsung Pay service is part of series of innovations that aim at meeting market needs and advancing Saudi Arabia's position as a global pioneer in FinTech.​