The Saudi Central Bank (SAMA) launched 'Malee' App – a unique educational tool aimed at spreading financial literacy and awareness as well as financial empowerment among children, thereby building a financially educated generation that understands the importance of money and the need to preserve it.

Malee App is dedicated to children aged 8-12 and aims to provide them with the skills to properly manage their financial resources apart from the misperceptions of handling money. Moreover, it focuses on introducing them to information and trends related to financial culture, as well as clarifying the economic concepts to children by identifying sources of income, money-spending, prioritizing expenditures, recognizing the concept of planning and purchasing, and the importance of saving through simulating the child's reality and daily life, where the child needs the right skill and knowledge to manage finances while taking into account the ethics of financial transactions.

It is worth noting that the launch of Malee comes as part of SAMA's efforts to spread financial awareness among children in order to contribute towards fostering financially conscious generation.

For more information, please visit www.malee.sa